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Facebook Marketing by Industry

Percent of sites in a given industry that uses Facebook to market

Top Industries for Using Facebook

CategoryUsage
Food_and_Drink63%
News_and_Media62%
Shopping59%
Beauty_and_Fitness57%
Career_and_Education51%
Home_and_Garden50%
Sports50%

Top Food_and_Drink Subindustries for Using Facebook

SubcategoryUsage
Cooking_and_Recipes76%
Food_and_Grocery_Retailers74%
Restaurants_and_Delivery66%
Beverages62%
Catering54%
Vegetarian_and_Vegan51%

Top News_and_Media Subindustries for Using Facebook

SubcategoryUsage
Magazines_and_E-Zines74%
College_and_University_Press73%
Newspapers68%
Technology_News64%
Sports_News62%
Business_News58%
Weather41%

Bottom Industries for Using Facebook

CategoryUsage
Reference28%
Science30%
Books_and_Literature33%
Games34%
Gambling36%
Internet_and_Telecom36%
Computer_and_Electronics38%

Bottom Reference Subindustries for Using Facebook

SubcategoryUsage
Archives22%
Maps23%
Directories24%
Dictionaries_and_Encyclopedias26%
Ask_an_Expert29%
Libraries_and_Museums47%

Bottom Science Subindustries for Using Facebook

SubcategoryUsage
Chemistry10%
Math13%
Physics19%
Instruments_and_Supplies22%
Educational_Resources27%
Earth_Sciences27%
Biology30%