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Google_ads Marketing by Industry

How Often Do Large vs. Small Sites Buy Search Traffic

CategoryLarge sites
Traffic Rank < 100K
Medium sites
Traffic Rank between 100K and 1M
Small sites
Traffic Rank > 1M
Shopping70%49%22%
Travel65%25%28%
Career_and_education53%30%19%
Finance48%37%4%
Food_and_drink47%36%9%
Business_and_industry44%35%6%
Autos_and_vehicles43%25%8%
Beauty_and_fitness42%42%24%
Pets_and_animals38%26%11%
Health37%32%22%
Law_and_government35%22%15%
Computer_and_electronics34%25%8%
People_and_society32%19%14%
Internet_and_telecom27%13%< 0.1%
Books_and_literature27%15%< 0.1%
Recreation_and_hobbies23%16%8%
News_and_media21%8%< 0.1%
Games21%9%1%
Home_and_garden20%13%4%
Arts_and_entertainment19%18%2%
Sports16%14%5%
Reference15%14%2%
Science14%12%10%
Gambling7%8%5%

Top Industries for Using Google_ads

CategoryUsage
Shopping60%
Travel58%
Finance44%
Career_and_Education44%
Beauty_and_Fitness42%
Food_and_Drink37%
Business_and_Industry34%

Top Shopping Subindustries for Using Google_ads

SubcategoryUsage
Clothing100%
Home_and_Garden91%
Furniture85%
Jewelry85%
Sports81%
Consumer_Electronics76%
Office_Products75%

Top Travel Subindustries for Using Google_ads

SubcategoryUsage
Accommodation_and_Hotels81%
Airlines_and_Airports76%
Tourism60%
Roads_and_Highways28%

Bottom Industries for Using Google_ads

CategoryUsage
Gambling8%
Science13%
Sports13%
Reference14%
Games14%
Home_and_Garden15%
Recreation_and_Hobbies15%

Bottom Gambling Subindustries for Using Google_ads

SubcategoryUsage
Poker1%
Sports6%
Lottery7%
Bingo9%
Casinos18%

Bottom Science Subindustries for Using Google_ads

SubcategoryUsage
Earth_Sciences4%
Math5%
Chemistry5%
Physics6%
Agriculture9%
Educational_Resources9%
Engineering_and_Technology10%