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Instagram Marketing by Industry

Percent of sites in a given industry that uses Instagram to market

Top Industries for Using Instagram

CategoryUsage
Beauty_and_Fitness43%
Food_and_Drink42%
Shopping34%
Home_and_Garden25%
Arts_and_Entertainment23%
Sports23%
News_and_Media22%

Top Beauty_and_Fitness Subindustries for Using Instagram

SubcategoryUsage
Cosmetics65%
Beauty63%
Skin_Care43%
Fitness42%
Hair38%
Bodyart37%
Weight_Loss16%

Top Food_and_Drink Subindustries for Using Instagram

SubcategoryUsage
Cooking_and_Recipes56%
Restaurants_and_Delivery53%
Beverages45%
Food_and_Grocery_Retailers37%
Vegetarian_and_Vegan36%
Catering30%

Bottom Industries for Using Instagram

CategoryUsage
Games3%
Computer_and_Electronics6%
Internet_and_Telecom7%
Science7%
Finance8%
Books_and_Literature8%
Reference9%

Bottom Games Subindustries for Using Instagram

SubcategoryUsage
Roleplaying1%
Online1%
Miniatures3%
Board_and_Card_Games3%
Video_Games7%

Bottom Computer_and_Electronics Subindustries for Using Instagram

SubcategoryUsage
Programming3%
Graphics_and_Multimedia_Tools5%
Consumer_Electronics9%
Software9%
Computer_Hardware13%