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Pinterest Marketing by Industry

Percent of sites in a given industry that uses Pinterest to market

Top Industries for Using Pinterest

CategoryUsage
Home_and_Garden46%
Shopping46%
Food_and_Drink44%
Beauty_and_Fitness42%
Travel22%
Pets_and_Animals20%
Recreation_and_Hobbies20%

Top Home_and_Garden Subindustries for Using Pinterest

SubcategoryUsage
Nursery_and_Playroom53%
Gardening48%
Interior_Decor46%
Home_Improvement45%

Top Shopping Subindustries for Using Pinterest

SubcategoryUsage
Clothing78%
Weddings75%
Home_and_Garden74%
Furniture70%
Jewelry67%
Children66%
Gifts56%

Bottom Industries for Using Pinterest

CategoryUsage
Games4%
Gambling4%
Computer_and_Electronics6%
Science6%
Law_and_Government6%
Internet_and_Telecom7%
Finance7%

Bottom Games Subindustries for Using Pinterest

SubcategoryUsage
Video_Games2%
Online3%
Miniatures3%
Board_and_Card_Games6%
Puzzles_and_Brainteasers10%

Bottom Gambling Subindustries for Using Pinterest

SubcategoryUsage
Sports1%
Poker2%
Bingo3%
Regulation_and_Organizations4%
Casinos4%
Lottery9%